Video: Harvard study finds dealerships wasting ad dollars
September 3, 2026
Canadian auto dealer senior editor Todd Phillips interviews Andrew Reutsky, the lead researcher from Harvard University that just released a new report: “Automotive Retail Advertising in Crisis.” The study found as much as 62% of dealership ad spending can’t be linked to a vehicle sale.
Video: Harvard study finds dealerships wasting ad dollars was originally published on Canadian Auto Dealer.