iA American Wins Seven 2025 Dealers’ Choice Awards

iA American Warranty Group (iA American) received seven Dealers’ Choice Awards this year, ranking among the top companies recognized by auto retailers.

Awards Breakdown

The company was recognized in the following categories:

• Special Finance Training (Diamond)
• Reinsurance and Participation (Diamond)
• Sales Training (Platinum)
• New Vehicle Leads (Platinum – for DealerWizard)
• Digital Marketing (Platinum – for DealerWizard)
• Data Mining (Platinum – for DealerWizard)
• Direct Marketing: Sales (Gold – for DealerWizard)

This marks the fourth consecutive year that iA American has received more awards than any other company in the industry.

Focus on Training and Service

“It is an honor to receive such recognition from our clients and partners, including two awards for training,” said Eric “Frenchy” Mélon, executive vice president of sales. “From proven objection handling techniques to the proprietary 15-Minute TurnTM, our team is committed to providing an immersive learning experience that delivers results. On behalf of the training team, thank you for taking the time to vote for us. We look forward to continuing to serve you.”

Ross Bauer, senior vice president for DealerWizard, emphasized the role of client confidence in the recognition.
“We appreciate the confidence that all our dealer partners have shown in our amazing team. It is our job to prove every day to our clients that we deserve this recognition by providing world-class service, unmatched and easy-to-use technology, and a robust ROI,” Bauer said. “Thanks to all of our dealer partners and our amazing DealerWizard team!”

About the Awards

Now in its 21st year, the Dealers’ Choice Awards are determined by dealer and dealership personnel votes. Participants name their partner companies and rate them on quality, value, customer service and likelihood of recommending the company to other dealers.

iA American is part of iA Financial Group, a Canadian insurance and wealth management company.