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Customer Comebacks
Customer Comebacks – F&I – F&I and Showroom [embedded content] November 14, 2024 Create your free Bobit Connect account to bookmark content. The secure and easy all-access connection to your content.Bookmarked content can then be accessed anytime on all of your logged in devices! Create Account Already a member? Log In
Understand to Oversell
To make real connections that bring results, ask questions, listen, and connect products to customers’ lives. Pexels/Sora Shimazaki Every customer wants a great ownership experience. Our goal is to give them that. Unfortunately, how we think about getting there is antithetical to the customer’s thought process. The focus of F&I has been on selling more…
Kentucky Dealership Changes Hands
The former Knox Ford in Radcliff, Ky., is now Don Franklin Radcliff Ford. Gary Haupt A Kentucky dealership sold this month to a growing auto group in the state. Knox Ford in Radcliff in the central Kentucky area that’s known as the birthplace of Abraham Lincoln is now Don Franklin Automotive Group’s 28th store, according…
Explore ‘Dealer Intersection’ YouTube Channel
Dealer Intersection YouTube channel pulls together videos that touch on auto retail from many vantage points. Looking for the latest trends, expert tips, and actionable strategies for dealership success? The Dealer Intersection YouTube Channel has you covered! Featuring exclusive content from our four Bobit publications, this channel is your one-stop destination for everything you need to…
Delinquent Auto Loan Growth Down
Auto loan originations are still far under historical levels. Pexels/John Guccione The growth of auto loan delinquencies slowed year-over-year in the third quarter as overall consumer credit conditions showed signs of stabilizing from the pandemic. The improved outlook comes as vehicle affordability metrics ease, said consumer credit reporting agency TransUnion. The average monthly new-vehicle payment…
Auto Credit Easier to Come By
Both loans in negative equity and those with terms longer than 72 months fell in October. Pexels/Jakub Zerdzicki Auto consumers had an easier time getting credit for their vehicle purchases for the second month in a row. Cox Automotive’s All-Loans Index rose 2% month-over-month in October to 94.5, its biggest jump in more than two…
From Clickstream to Showroom: Converting Online Shoppers
Does your website offer a seamless experience, guiding shoppers through the process, eliminating information re-entry and offering options for self-service and live help? Pexels/PNW Production It is no surprise; American shoppers are spending more time and money than ever before online. This surge in e-commerce has created a new breed of customer and economy dubbed…
Bring Your Products to Life
November 7, 2024 You are offering products and protections the customer cannot see, touch or smell, so you have to make them feel the benefits.
Ohio River Area Stores Sell
Pioneer Chevrolet in Marietta, Ohio, one of the three stores sold, will continue operating under that name. Thomas Peden Three auto dealerships in the Ohio River border area between West Virginia and the Buckeye state changed hands, joining a small but growing group. The Chevrolet, Ford and Honda stores were sold by Richard Nourse, who’s…