Personalize the Car Buyer Experience for Bigger Results

Dealers understand that digital retailing can improve customer experience and make it easier and faster to complete a sale, but digital retailing provides another benefit to dealers and car buyers alike: It builds connections. In the 2023 Cox Automotive Digitization of Car Buying Study, 43% of dealers said digital retailing creates a more personal connection with shoppers — up from just 25% the previous year.

This significant shift represents a breakthrough: Now more dealers recognize that it also helps establish, build and nurture a personal, more meaningful connection with the shopper.

Read this guide for tips and best practices to help your dealership create a more personal connection with your customers, including:

• What information car buyers are willing to share with dealers and why
• Ways help your dealership become more efficient and avoid repeating steps that cost time
• How a modern approach to retailing can increase profitability at your dealership.  

Want to help your dealership retail smarter? Download “Build Shopper Trust with a New Approach to Retailing” today!

By Cox Automotive