Winners of 2026 Dealers’ Choice Awards Announced
Now in its 22nd year, the DCAs were designed to recognize the best vendors, suppliers, and finance partners in the industry, by asking dealership personnel to complete a 25-category online survey.
Bobit’s Dealer Group – home to Auto Dealer Today, Agent Entrepreneur, F&I and Showroom, and Providers & Administrators magazines – have announced the winners of the 2026 Dealers’ Choice Awards. Now in its 22nd year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 25-category online survey.
Invitations to vote and a shareable link were distributed to industry subscribers, and completed surveys were spot-checked for veracity. Voting was open from May 18 to June 30. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.
The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.
The winners of the 2026 Dealers’ Choice Awards are:
New Vehicle Leads
DIAMOND: DAS Technology (Digital Air Strike)
PLATINUM: AutoAlert
GOLD: Client Command
Used Vehicle Leads
DIAMOND: Cars.com
PLATINUM: CarGurus
GOLD: AutoTrader
Digital Marketing
DIAMOND: Dealer eProcess
PLATINUM: DAS Technology (Digital Air Strike)
GOLD: Dealer.com
Digital Retailing
DIAMOND: AutoFI
PLATINUM: Dealer eProcess
GOLD: Cox Automotive
Automotive AI
DIAMOND: AI Auto by DOWC
PLATINUM: AutoTrainer
GOLD: Podium
Reputation Management
DIAMOND: DAS Technology (Digital Air Strike)
PLATINUM: Reputation.com
GOLD: Kenect
Direct Marketing Sales
DIAMOND: iA American Warranty Group
PLATINUM: APC Integrated Services Group
GOLD: DAS Technology (Digital Air Strike)
Direct Marketing Service
DIAMOND: Maximus Auto Group
PLATINUM: APC Integrated Services Group
GOLD: iA American Warranty Group
Inventory Management
DIAMOND: CarRx
PLATINUM: vAuto by Cox Automotive
GOLD: DealersLink
Hiring and Recruitment
DIAMOND: AutoCareersOnline
PLATINUM: Talent Nest by GSFS Group
GOLD: Indeed
Post-Sale Customer Retention
DIAMOND: APC Integrated Services Group
PLATINUM: Maximus Auto Group
GOLD: DealerCards
Sales Training
DIAMOND: RoadVantage
PLATINUM: iA American Warranty Group
GOLD: Vanguard Dealer Services
F&I Training
DIAMOND: Reahard & Associated
PLATINUM: AFIC by DOWC
GOLD: RoadVantage
Special Finance Training
DIAMOND: iA American Warranty Group
PLATINUM: RoadVantage
GOLD: Vanguard Dealer Services
Compliance Training
DIAMOND: AFIP
PLATINUM: Mosaic Compliance Services
GOLD: Vanguard Dealer Services
F&I Ancillary Products
DIAMOND: RoadVantage
PLATINUM: Nobilis Group
GOLD: ECP Inc.
Vehicle Service Contracts
DIAMOND: VSC by DOWC
PLATINUM: RoadVantage
GOLD: Protective Asset Protection
Appearance Protection
DIAMOND: Nobilis Group
PLATINUM: RoadVantage
GOLD: ECP Inc.
Reinsurance & Participation
DIAMOND: DOWC
PLATINUM: RoadVantage
GOLD: Protective Asset Protection
F&I Menu Software
DIAMOND: The Impact Group
PLATINUM: Darwin by JD Power
GOLD: MenuSys
Vehicle Tracking
DIAMOND: Waypoint GPS
PLATINUM: Apex Protect GPS
GOLD: LoJack by Spireon
CRM
DIAMOND: CDK
PLATINUM: Salesforce
GOLD: Dealertrack by Cox Automotive
DMS
DIAMOND: Reynolds & Reynolds
PLATINUM: Tekion
GOLD: Dealertrack
Data Mining
DIAMOND: DAS Technology (Digital Air Strike)
PLATINUM: iA American Warranty Group
GOLD: Client Command
Reporting Systems
DIAMOND: The Impact Group
PLATINUM: StoneEagle
GOLD: Tekion
Biweekly Payments
DIAMOND: AutoPayPlus
PLATINUM: SmartPay
GOLD: PriorityPayPlus
F&I Product Financing
DIAMOND: Line5
PLATINUM: Paylink Direct
GOLD: Zero Plan by Universal Lenders
Click here to view the 2025 results.